| Hans-Günter Meyer-Thompson | Legal
Major tobacco companies found to be secretly using influencers to advertise
Major tobacco companies found to be secretly using influencers to advertise
Tobacco companies are secretly advertising cigarettes on social media platforms such as Instagram, Facebook and Twitter by paying social media influencers to post images of cigarettes and smoking as part of a marketing strategy. The social media campaigns have been documented in countries that ban tobacco advertising on the internet. These campaigns also circumvent the policies of social media companies like Facebook and Instagram that do not allow paid advertising for tobacco products on their platforms. (marketing-interactive.com, 28.08.2018)