Google search data used by pharma giant to bombard users with ads for addictive opioids
Google search data used by pharma giant to bombard users with ads for addictive opioids
A manufacturer of highly addictive painkillers has been using data-matching techniques to track people's Google health searches and target them with ads that increase in intensity until they respond.
Key points:
Pharmaceutical company Mundipharma uses health searches on Google to target ads The ads appear in web browsers and indirectly reference a brand of addictive oxycodone. The banner ads get more intense until people click on them. Pharmaceutical giant Mundipharma and marketing agency Affinity produced a marketing campaign for the drug oxycodone, which used Google's ad searches tool to identify patients who were unhappy with their current pain medication. (ABC News, Australien, 13.07.2019)
https://www.abc.net.au/news/2019-07-13/searches-data-mined-by-pharma-giant-to-promote-new-opioid/11300396